“Our partnership with Place Exchange unlocks opportunities for brands to connect digitally and programmatically with consumers inside retail stores when it matters most.”

Consumers receive contextually relevant content while they are in a shopping mindset in-store, empowering them to make better decisions,” said Arsen Avakian, co-founder and CEO of Cooler Screens. “Cooler Screens brings the power of digital to brick-and-mortar retail. “As retailers are launching new and evolving formats in their stores and enabling programmatic access to that inventory, this provides the opportunity for our brands to connect with consumers at the point of purchase with a new level of relevance,” said Megan Pagliuca, Chief Activation Officer of Omnicom Media Group. The first client to leverage the integration will be leading global agency Omnicom Media Group, which will have exclusive access for a limited time to Cooler Screens inventory through Place Exchange, and are looking to drive a number of breakthrough marketing efforts for brands. As retailers continue to invest in enhancing in-store experiences with technologies such as cashierless checkout, smart screens, IoT and smartphone integrations, and augmented reality, in-store retail media presents powerful new marketing opportunities for brands looking to reach consumers during the buying process, with engaging, high-impact messaging. While many leading retailers have launched online retail media networks, roughly 90% of food, beverage, and health retail purchases still occur in-store. The integration of Cooler Screens cements Place Exchange’s position as the largest network of in-store retail media in the US, allowing marketers to deliver point-of-sale advertising to consumers at scale – from storefront to aisle to checkout – seamlessly through the same DSP platforms they already use to drive marketing efforts in other channels such as online, mobile, and CTV. Cooler Screens can be found in leading grocery, drug, and convenience store chains, including Walgreens, Kroger, Giant Eagle, CVS, Chevron, and more. Cooler Screens is revolutionizing the in-store experience by transforming retail spaces like cooler doors into smart digital screens that deliver dynamic, targeted in-store retail messaging and merchandising capabilities. New York, NY (April 19, 2022) – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) media, today announced a partnership with Cooler Screens, the world’s largest in-store digital media and merchandising platform for retail.

Cooler screens